As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think 'My communication strategy is covered. I don't need anything else.' Well, it's not that simple....

The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people together, a viable business during an era when governments want...

That, in a nutshell, seems to be the dilemma of each and every PR professional these days, unless of course, you work in the health sector or related services. For the rest of us, the first reaction to the COVID-19 crisis was probably to say nothing. To cut down on...

We now live in a world where communication is king: in fact, we’re bombarded with it non-stop, day and night. In the past, even people in the public eye could get away with being reclusive introverts. Now, because of all the different ways there are in which to...

You could also ask the question 'How PR has changed Formula One' over the last decade. The approach is not quite the same but the answer is YES for both. With the arrival of the Internet and social media there is hardly an industry that hasn't changed, Formula One...

Whether you have a business or are a race driver aiming for the top of motorsports, your target will be to get as much media coverage as possible to widen your audience or to be seen as an expert. That is what usually happens. However, there are a few people who get...