As a race driver in a national or international series, your main target is to win. For that, you need talent, a good car, and a budget. But you also need something else, something that will distinguish you from your competitors:
an effective way to communicate with the media and the public.
So your next team or sponsor will notice you, not your competitor!
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As a team, sponsor or motorsport affiliate you need to get the best possible return out of your investment. A tailored PR strategy that fits your targets and budget will help achieve just that.
So the public knows about your engagement, and in return, engages with you!
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As a circuit or race series it is your job to always stage a world-class event.
Media centre organisation, accreditation or media inquiries handled well during an international race meeting will make sure of that.
So more people come to fill the grandstands for the next event!
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I have worked with teams, drivers, sponsors and officials and have dealt with hundreds of journalists from all types of news outlets from all over the world. Here is a selection of my work and articles that I helped to publish.
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How PR has changed in Formula One over the last decade
Why too much media interest is not a good thing either
Dieter Rencken: “Today young guys become F1 test drivers without having tested one single car!”
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Want to know more how to get your PR on track, so that you can beat your competition off the track as well? Then get in touch.
I look forward to hearing from you!