Clients

Be in front with tailored media and public relations.

With over 25 years of experience in international motorsports PR, I have worked with a wide variety of clients within the industry, including drivers, teams, sponsors, circuits, and governing bodies. My work spans from crafting and executing communication initiatives to generating impactful media coverage, managing on-event media operations to providing media coaching and sustainability communication strategies.

I have worked on numerous motorsport PR projects worldwide while specializing in European media and public relations, particularly in France, Germany, Austria, Switzerland, the Benelux, the United Kingdom, and Ireland. My clients benefit from my extensive experience in motorsports PR, spanning nearly three decades, and my international network of key players in the motorsport world.

The following case studies illustrate how tailored PR approaches have enhanced visibility and delivered measurable results in the dynamic world of motorsports.

Some case studies

Testimonials

"I needed to develop my communication in France and I had heard of Alexandra Schieren. I needed someone that could work from France while I am in the USA, someone disciplined and organized. AS Sports Communication is the most thorough and professional team I have ever worked with in PR. I would recommend them without a doubt!"

Simon Pagenaud – 2019 Indianapolis 500 Winner and 2016 INDYCAR Champion

"We have worked with Alexandra on a couple of occasions to organize and run PR activities for IndyCar in France. The victory tour for Simon Pagenaud on the occasion of his Indy 500 win in 2019 stands out in particular. A full week of events, which included the unveiling of the BorgWarner trophy, two full days of media interviews and numerous live shows in various parts of France, were organized perfectly and with outstanding results. Alexandra has an extensive knowledge of the French media market and the contacts to go with. She manages the most stressful situations with a smile and her professionalism and attention to detail make her a perfect partner for us. I can recommend Alexandra to anyone who is looking for positive results from their PR activities in France."

MARK D. MILES | President and Chief Executive Officer
PENSKE ENTERTAINMENT CORP

“Having worked with Alexandra for many years in Formula 1, I have always been impressed with her PR skills. She has an extensive view of media and public relations and knows how to answer any media inquiry, even the most difficult ones. Formula 1 is a stressful environment but Alexandra has always kept her calm and smile. She is a real professional and knows what she is talking about. I can only recommend Alexandra and her team to anyone who would like to raise their profile in international motorsports.”

Michael ‘Herbie’ Blash - Director Activasports

"Alexandra Schieren has been working for our company, Bilster Berg Drive Resort GmbH & Co. KG, a test and presentation track near Bad Driburg, Germany, since 2018. She has been supporting us with our media relations with great success. Since working together, we have already been able to gain significantly higher media interest, both in Germany and abroad. We can count on Alexandra to get things done. Communication between us is smooth, she is always available and helpful. We look forward to continuing our cooperation in the future!"

Hans-Jürgen von Glasenapp, Managing Director Bilster Berg Drive Resort GmbH & Co. KG

"AS Sports Communication and Alexandra Schieren support the German “Deutscher Sportfahrer Kreis“ (DSK), the organization of pilots, managers, stewards, enterprises and also spectators in promoting motorsports in a very effective and professional communication strategy including derived measures. DSK is the largest European organization of its kind with some 13.000 members. We are the special interest association for active driving within all of motorsport’s disciplines, including track day driving on four or two wheels. With the expertise of Alexandra, we have improved our public visibility and interaction with important German and European media. Her background is really excellent to contribute as a sounding board, thus providing an external view on our public relations strategy. AS Sports Communication delivers value to the DSK."

Dr. Karl-Friedrich Ziegahn, President, Deutscher Sportfahrer Kreis e.V.

"Alexandra has an extensive 360-degree understanding of how the media works in every area, together with the rare and intuitive ability to get on with everyone. That’s undoubtedly down to her multi-cultural and multi-lingual background, which means that she can cover a huge amount of ground in a short space of time on any campaign, thanks also to an impressive network of international contacts. Somehow, she manages to combine all of that with an innate cheerfulness and positivity, which makes her a true pleasure to work with as well as a model of professionalism and efficiency."

Anthony Peacock, Managing Director
Mediatica GmbH

"I first met Alex at the inaugural Chinese Grand Prix. She was leading the communication team tasked with setting up the F1 media centre and all related press activities for the event Promoter. I was immediately impressed with her professionalism, effectiveness and commitment in managing the most challenging of media markets F1 had encountered to that point. [.... ]
I have nothing but praise for Alex and anyone fortunate enough to have her in their organisation will quickly realise the benefit of working with such an experienced and talented communications professional."

Richard Woods - Former Communications and Strategy Advisor - FIA

"Alexandra is one of the best PR persons I have worked with during my stint as PR at Fuji International Speedway. Punctual, precise yet understanding the domestic media needs in a foreign country, it was not only a pleasure, but a great learning experience for me as well. With a wide and deep proficiency in language, I highly recommend Alexandra in the field of international PR."

Jun Terashima - Former Communications Director - Dentsu Meitetsu Communications Inc.

"I have worked with Alexandra for a few years in Bahrain and highly recommend her. Her PR skills and professionalism was something we truly appreciate. I learnt a lot about leadership watching her manage her team."

Salman Al-Khalifa
Chief Executive at Bahrain International Circuit

Alexandra has been looking after my race communication and media relations since 2020. In addition, she has been giving me valuable advice and feedback regarding my overall communication. I am happy that I can count on Alexandra to manage my PR in such a way that it fits my targets and personality. With her wealth of experience in the motorsport PR world and her extensive and international network of motorsport key contacts, I can only recommend her to any race driver who wants to build his or her reputation in motorsports.

Fabio Schwarz – Driver Junior World Rally Championship

Alexandra Schieren is truly a professional resource for PR/Media guidance and training. I appreciated the fact that Alexandra tailored the training to what I will be experiencing, and she took the time to plan material that will best prepare me for interviews and presenting the value of my craft.

Her ability to help me overcome my weaknesses and identify my strengths was very valuable. I feel ready and excited to be interviewed and present my accomplishments!

In closing, I would recommend Alexandra’s professional PR services for anyone willing to learn and improvetheir skills. Her attention to detail and ability to present different situations definitely helped me learn better speaking techniques.

Dalton Sears – Kart racing driver