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What to talk about in a time of crisis?

What to talk about in a time of crisis?

That, in a nutshell, seems to be the dilemma of each and every PR professional these days, unless of course, you work in the health sector or related services. For the rest of us, the first reaction to the COVID-19 crisis was probably to say nothing. To cut down on...

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Can Formula E exist alongside Formula 1?

Can Formula E exist alongside Formula 1?

The electric future On the face of it, you may as well ask if tea can exist alongside coffee. But many people think that Formula 1 and Formula E are on an inexorable collision course  – perhaps with Formula E eventually overtaking what has always been the undisputed...

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How to be a good communicator

How to be a good communicator

We now live in a world where communication is king: in fact, we’re bombarded with it non-stop, day and night. In the past, even people in the public eye could get away with being reclusive introverts. Now, because of all the different ways there are in which to...

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Is motorsport still relevant in today’s world?

Is motorsport still relevant in today’s world?

It’s easy enough – even for the most committed fan – to understand the arguments against the relevance of motorsport. Particularly in a modern world where the environment is higher up the agenda than it has ever been before. Even the current Formula 1 world champion,...

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How PR has changed in Formula One over the last decade

How PR has changed in Formula One over the last decade

You could also ask the question 'How PR has changed Formula One' over the last decade. The approach is not quite the same but the answer is YES for both. With the arrival of the Internet and social media there is hardly an industry that hasn't changed, Formula One...

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Why too much media interest is not a good thing either

Why too much media interest is not a good thing either

Whether you have a business or are a race driver aiming for the top of motorsports, your target will be to get as much press as possible in order to build your public image or to be seen as an expert. That is what usually happens. However, there are a few people who...

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