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Motorsport PR – The wrong approach – and the right one

Motorsport PR – The wrong approach – and the right one

As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think 'My communication strategy is covered. I don't need anything else.' Well, it's not that simple....

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Motorsport PR – Reporting in the time of Covid

Motorsport PR – Reporting in the time of Covid

Reporting in the time of COVID by Alexandra Schieren, Aug 19, 2020 The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people...

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Motorsport PR – What to talk about in a time of crisis?

Motorsport PR – What to talk about in a time of crisis?

That, in a nutshell, seems to be the dilemma of each and every PR professional these days, unless of course, you work in the health sector or related services. For the rest of us, the first reaction to the COVID-19 crisis was probably to say nothing. To cut down on...

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Motorsports – Can Formula E exist alongside Formula 1?

Motorsports – Can Formula E exist alongside Formula 1?

The electric future On the face of it, you may as well ask if tea can exist alongside coffee. But many people think that Formula 1 and Formula E are on an inexorable collision course  – perhaps with Formula E eventually overtaking what has always been the undisputed...

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Motorsport PR – How to be a good communicator

Motorsport PR – How to be a good communicator

We now live in a world where communication is king: in fact, we’re bombarded with it non-stop, day and night. In the past, even people in the public eye could get away with being reclusive introverts. Now, because of all the different ways there are in which to...

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