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A lot of PR is taught at the university of life

A lot of PR is taught at the university of life

Liz Brooks has been an integral part of motorsport for nearly two decades. The PR expert has worked with some of the biggest names in the sport: Eddie Jordan, Lotus and now Susie Wolff with the Formula E Team, ROKiT Venturi Racing to name but a few. In this interview...

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Motorsport PR: How to find sponsors

Motorsport PR: How to find sponsors

Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...

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Motorsport PR – The wrong approach – and the right one

Motorsport PR – The wrong approach – and the right one

As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think 'My communication strategy is covered. I don't need anything else.' Well, it's not that simple....

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Motorsport PR – Reporting in the time of Covid

Motorsport PR – Reporting in the time of Covid

Reporting in the time of COVID by Alexandra Schieren, Aug 19, 2020The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people...

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Motorsport PR – What to talk about in a time of crisis?

Motorsport PR – What to talk about in a time of crisis?

That, in a nutshell, seems to be the dilemma of each and every PR professional these days, unless of course, you work in the health sector or related services. For the rest of us, the first reaction to the COVID-19 crisis was probably to say nothing. To cut down on...

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