Women in motorsport: There is more than one way
There have always been female drivers in motorsport. However, their number is small compared to the many men who race cars. But when looking at women working in motorsport or at those simply passionate about the sport, the numbers grow considerably. Across all areas...
A lot of PR is taught at the university of life
Liz Brooks has been an integral part of motorsport for nearly two decades. The PR expert has worked with some of the biggest names in the sport: Eddie Jordan, Lotus and now Susie Wolff with the Formula E Team, ROKiT Venturi Racing to name but a few. In this interview...
Motorsport PR: How to find sponsors
Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...
Motorsports Driver PR – 5 steps to get your communication strategy on track
As a race driver, you want to get the best results and move up on the motorsport series ladder. To do so, you might have a manager, a physio and, possibly even a lawyer. But PR, more often than not, is not high on the priority list of most drivers, and quite a few...
Motorsport PR – The wrong approach – and the right one
As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think 'My communication strategy is covered. I don't need anything else.' Well, it's not that simple....
Motorsport PR – Reporting in the time of Covid
The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people together, a viable business during an era when governments want...