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Women in motorsport: There is more than one way

Women in motorsport: There is more than one way

There have always been female drivers in motorsport. However, their number is small compared to the many men who race cars. But when looking at women working in motorsport or at those simply passionate about the sport, the numbers grow considerably. Across all areas...

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A lot of PR is taught at the university of life

A lot of PR is taught at the university of life

Liz Brooks has been an integral part of motorsport for nearly two decades. The PR expert has worked with some of the biggest names in the sport: Eddie Jordan, Lotus and now Susie Wolff with the Formula E Team, ROKiT Venturi Racing to name but a few. In this interview...

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Motorsport PR: How to find sponsors

Motorsport PR: How to find sponsors

Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...

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Motorsport PR – The wrong approach – and the right one

Motorsport PR – The wrong approach – and the right one

As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think 'My communication strategy is covered. I don't need anything else.' Well, it's not that simple....

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Motorsport PR – Reporting in the time of Covid

Motorsport PR – Reporting in the time of Covid

Reporting in the time of COVID by Alexandra Schieren, Aug 19, 2020The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people...

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