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Beat your competition !

Be in front with effective media and PR work.

As a race driver in a national or international series, your main target is to win. For that, you need talent, a good car, and a budget. But you also need something else, something that will distinguish you from your competitors:
an effective way to communicate with the media and the public.

So your next team or sponsor will notice you, not your competitor!

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As a team, sponsor or motorsport affiliate you need to get the best possible return out of your investment. A tailored PR strategy that fits your targets and budget will help achieve just that.  

So the public knows about your engagement, and in return, engages with you! 

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As a circuit or race series it is your job to always stage a world-class event.
Media centre organisation, accreditation or media inquiries handled well during an international race meeting will make sure of that.   

So more people come to fill the grandstands for the next event! 

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Let’s get started with a free communication check

Apply for your communication check below. Limited sessions are available. Suitable for all race drivers or anybody else who needs advice around their motorsport PR. If you get selected, I’ll get back to you to fix a time.

How PR has changed in Formula One over the last decade

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Why too much media interest is not a good thing either

Whether you have a business or are a race driver aiming for the top of motorsports, your target will be to get as much press as possible in order to build your public image or to be seen as an expert. That is what usually happens. However, there are a few people who...
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Dieter Rencken: „Today young guys become F1 test drivers without having tested one single car!“

Dieter Rencken is an independent Formula One journalist, having covered the sport for the last 20 years. Dieter specializes in the politics and commercial side of Formula One and has, until recently, contributed to major motorsport publications like F1 Racing and...
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Send me a Message

Want to know more how to get your PR on track, so that you can beat your competition off the track as well? Then get in touch.
I look forward to hearing from you!

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Involved in motorsports? Then get regular tips about how media and PR work can help you to be in front and to get the most out of your motorsport commitment. Plus background PR stories about motorsport and mainly Formula One.

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