“Teams and drivers are not media outlets”: Frank Woestenburg on the changing face of Formula 1 journalism

by Alexandra Schieren

In this conversation for my latest episode of ‘Inside Motorsport Media’, seasoned Formula 1 journalist Frank Woestenburg offers insights into how established media can stay relevant while keeping the independence and credibility that set journalism apart from...

Why one press release won’t make you a star overnight

by Alexandra Schieren

“Can you send a press release to your contacts? I need a little publicity for my racing activity.” I have heard this sentence (or an equivalent) many times, but it baffles me every time. Simply, because I am not Harry Potter’s Hermione, and PR is not a magic wand that...

“Nothing is off the table anymore” – Opportunities in motorsport journalism’s evolving landscape

by Alexandra Schieren

In my latest episode of ‘Inside Motorsport Media,’ I talk to veteran journalist Anthony Peacock about how motorsport journalism has changed, the biggest challenges that the media faces today, what journalists really want from drivers, and why it matters for the...

From rookie to recognized racer: How to build your personal brand in motorsports

by Alexandra Schieren

You are fast, motivated, and work hard to build your motorsports career. But you see other drivers getting the attention, the sponsors, and the seat, even though some are slower than you. If you have ever asked yourself why, read on. In today’s racing world, talent...

“Don’t fight every false story” – How Formula One journalism has survived the digital revolution

by Alexandra Schieren

Jon Noble’s journey through the industry reads like a roadmap of media evolution itself. Starting with Timothy Collings’ sports news agency that he began working for during his University holidays from 1992, he covered Formula One alongside football and rugby...