by Alexandra Schieren
… is no walk in the park. Have you ever thought about what it takes before 20 F1 cars can take to any track? It is not just the equipment being sent to the race, and the drivers and teams turning up at the circuit. There is the setting up or preparing of the track and...
by Alexandra Schieren
There have always been female drivers in motorsport. However, their number is small compared to the many men who race cars. But when looking at women working in motorsport or at those simply passionate about the sport, the numbers grow considerably. Across all areas...
by Alexandra Schieren
Liz Brooks has been an integral part of motorsport for nearly two decades. The PR expert has worked with some of the biggest names in the sport: Eddie Jordan, Lotus and now Susie Wolff with the Formula E Team, ROKiT Venturi Racing to name but a few. In this interview...
by Alexandra Schieren
Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...
by Alexandra Schieren
As a race driver, you want to get the best results and move up on the motorsport series ladder. To do so, you might have a manager, a physio and, possibly even a lawyer. But PR, more often than not, is not high on the priority list of most drivers, and quite a few...