by Alexandra Schieren
When Daniel Bastien began covering Formula One 20 years ago, the sport – and journalism – looked entirely different. Back then, race reports were typed for print (or print-like for websites), headlines weren’t optimized for algorithms, and journalists...
by Alexandra Schieren
When Matthias Dubach joined Blick eleven years ago, the Swiss daily still ran two print editions daily. Today, Switzerland’s most widely read German-language news outlet operates in a radically different media landscape. “Print journalism is on its way out,” Dubach...
by Alexandra Schieren
Have a look at this photo… Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it...
by Alexandra Schieren
In a recent blog post I spoke about why anybody involved in motorsports needs PR. While most teams, sponsors, and circuits understand this principle and are actively developing their PR, many race drivers don’t. The reasons are varied, but I suspect that a big one is...
by Alexandra Schieren
Really, why not? Do you think that PR is only for the big guns or that winning races will be sufficient? Well, it’s not and it won’t. Once you are at the top and have too much media coverage and can’t be in public without being harassed for photos or...
Page 2 of 7«12345...»Last »
