Five steps to announce bad news in a good way

Five steps to announce bad news in a good way

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Ok, so it is not the nicest thing you’ll ever have to do in your racing career. The good news is, it can be done. And knowing how to announce bad news in a good way is a vital skill for anybody who will ever have to face a camera to explain uncomfortable news....
Is not having a strategy a strategy too?

Is not having a strategy a strategy too?

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Race drivers usually hate few things more than media and PR work, so they will try and get away with not doing any at all. Right? But is it possible, in motorsports or any other sport, to grow your reputation with no PR strategy at all? Or in other words: Is not...