Interview – Paul Kelly: “In the US you don’t want to be the driver that doesn’t talk”
This week I spoke to Paul Kelly, senior communications manager for the Indianapolis Motor Speedway - home of IndyCar racing and the Indy 500. He told me how motorsport is regarded in the US, what a young driver absolutely needs to make it over there, the most...
Interview – “PR will help you tell your story – but make sure it fits your personality!”
Alexa Quintin is Head of Communications for the Formula 2 and GP3 series. In this interview, she talks about the one advice she always gives a young driver, why social media is a blessing in disguise and how a young driver can learn the ropes of today's PR. Alexa, how...
Interview – “It is hard for a young driver to get it right in today’s media world”
Will Buxton is a sports journalist, specialised in Formula One. Here he talks about why PR and journalism are two sides of the same story, how PR can shape a young driver's career and what defines a good interview. Will, in the world of motorsports you have seen and...
Motorsports PR: How to get media coverage
,Race drivers, circuits, motorsport series: everybody needs it - media coverage. Even the pinnacle of motorsports, Formula One, needs media coverage to stay on top. After all, there are tons of other sports, games, and activities people can spend their time on...
Motorsports PR: Five steps to announce bad news in a good way
Ok, so it is not the nicest thing you'll ever have to do in your racing career. The good news is, it can be done. And knowing how to announce bad news in a good way is a vital skill for anybody who will ever have to face a camera to explain uncomfortable news. The way...
Motorsports PR: Is not having a strategy a strategy too?
Race drivers usually hate few things more than media and PR work, so they will try and get away with not doing any at all. Right? But is it possible, in motorsports or any other sport, to grow your reputation with no PR strategy at all? Or in other words: Is not...