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Motorsports PR: Is not having a strategy a strategy too?

Motorsports PR: Is not having a strategy a strategy too?

Race drivers usually hate few things more than media and PR work, so they will try and get away with not doing any at all. Right? But is it possible, in motorsports or any other sport, to grow your reputation with no PR strategy at all? Or in other words: Is not...

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Motorsports Media: Friend or Foe?

Motorsports Media: Friend or Foe?

Have a look at this photo... Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it to...

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Motorsports PR: I am a race driver – I don’t need PR

Motorsports PR: I am a race driver – I don’t need PR

Really, why not? Do you think that PR is only for the big guns or that winning races will be sufficient? Well, it's not and it won't. Once you are at the top and have too much media coverage and can't be in public without being harassed for photos or autographs, you...

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