Will Buxton is a sports journalist, specialised in Formula One. Here he talks about why PR and journalism are two sides of the same story, how PR can shape a young driver’s career and what defines a good interview. Will, in the world of motorsports you have seen...
,Race drivers, circuits, motorsport series: everybody needs it – media coverage. Even the pinnacle of motorsports, Formula One, needs media coverage to stay on top. After all, there are tons of other sports, games, and activities people can spend their time on...
Ok, so it is not the nicest thing you’ll ever have to do in your racing career. The good news is, it can be done. And knowing how to announce bad news in a good way is a vital skill for anybody who will ever have to face a camera to explain uncomfortable news....
Race drivers usually hate few things more than media and PR work, so they will try and get away with not doing any at all. Right? But is it possible, in motorsports or any other sport, to grow your reputation with no PR strategy at all? Or in other words: Is not...
The start of the 2017 Formula One season is imminent. This weekend the cars will take to the track in Melbourne for the Australian GP. Many previews have already been written, so I won’t bore you with another one about the new regulations, the wider tyres or...
