Motorsport PR – How PR has changed in Formula One over the last decade

by Alexandra Schieren

You could also ask the question ‘How PR has changed Formula One’ over the last decade. The approach is not quite the same but the answer is YES for both. With the arrival of the Internet and social media there is hardly an industry that hasn’t...

Motorsport PR – Why too much media interest is not a good thing either or : the life of a PR manager in international motorsports

by Alexandra Schieren

Whether you have a business or are a race driver aiming for the top of motorsports, your target will be to get as much media coverage as possible to widen your audience or to be seen as an expert. That is what usually happens. However, there are a few people who get...

Interview – Dieter Rencken: “Today young guys become F1 test drivers without having tested one single car!”

by Alexandra Schieren

Dieter Rencken is an independent Formula One journalist, having covered the sport for the last 20 years. Dieter specializes in the politics and commercial side of Formula One and has, until recently, contributed to major motorsport publications like F1 Racing and...

Interview – Paul Kelly: “In the US you don’t want to be the driver that doesn’t talk”

by Alexandra Schieren

This week I spoke to Paul Kelly, senior communications manager for the Indianapolis Motor Speedway – home of IndyCar racing and the Indy 500. He told me how motorsport is regarded in the US, what a young driver absolutely needs to make it over there, the most...

Interview – “PR will help you tell your story – but make sure it fits your personality!”

by Alexandra Schieren

Alexa Quintin is Head of Communications for the Formula 2 and GP3 series. In this interview, she talks about the one advice she always gives a young driver, why social media is a blessing in disguise and how a young driver can learn the ropes of today’s PR....