Deutscher Sportfahrer Kreis

Increasing public awareness for a German motorsport organization

Deutscher Sportfahrer Kreis is a German motorsport association, founded in 1958 and the biggest in Europe with about 13.000 members. They look after the interest of amateur and professional drivers alike, with a strong emphasis on safety, fairness and future developments in motorsports. I have been advising them on media and PR campaigns to amplify their activities and raise their profile in the German speaking media. One of the projects that was created is the Woman’s Club, a dedicated German speaking community for all women in motorsports providing an exclusive platform for exchange and support.

Dr. Karl-Friedrich Ziegahn

President, Deutscher Sportfahrer Kreis e.V.

“AS Sports Communication and Alexandra Schieren support the German “Deutscher Sportfahrer Kreis“ (DSK), the organization of pilots, managers, stewards, enterprises and also spectators in promoting motorsports in a very effective and professional communication strategy including derived measures. DSK is the largest European organization of its kind with some 13.000 members. We are the special interest association for active driving within all of motorsport’s disciplines, including track day driving on four or two wheels. With the expertise of Alexandra, we have improved our public visibility and interaction with important German and European media. Her background is really excellent to contribute as a sounding board, thus providing an external view on our public relations strategy. AS Sports Communication delivers value to the DSK.”

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