Competing for Buggyra ZM Racing, nineteen-year-old Aliyyah Koloc is a promising racer. Despite only starting motorsport at 15, she has already an impressive track record. She has raced amongst others in the French Truck Championship, the EuroNASCAR series, in the French GT4 championship, the 25h Series and the FIA World Rally-Raid Championship.

In 2021, I was asked to help promoting Aliyyah’s unique achievements on an international level., both from a strategic and operational point of view. So, we have put together a PR and media campaign on an ongoing basis, communicating around Aliyyah’s race activities as well as telling her unique story on a mix of communication channels world-wide.