The start of the 2017 Formula One season is imminent. This weekend the cars will take to the track in Melbourne for the Australian GP. Many previews have already been written, so I won't bore you with another one about the new regulations, the wider tyres or whether...

"Can you send a press release to your contacts? I need a little publicity for my racing activity." I have heard this sentence (or equivalent) a lot but it baffles me every time. Simply, because I am not Harry Potter's Hermione and PR is not a magic wand that will make...

Have a look at this photo... Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it to...