“Can you send a press release to your contacts? I need a little publicity for my racing activity.” I have heard this sentence (or equivalent) a lot but it baffles me every time. Simply, because I am not Harry Potter’s Hermione and PR is not a magic...
Have a look at this photo… Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it...
