by Alexandra Schieren
Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...
by Alexandra Schieren
As a race driver, you want to get the best results and move up on the motorsport series ladder. To do so, you might have a manager, a physio and, possibly even a lawyer. But PR, more often than not, is not high on the priority list of most drivers, and quite a few...
by Alexandra Schieren
As a race driver, you are likely to have come across the media. Chances are that you will also have at least one or two social media accounts and a website. So you think ‘My communication strategy is covered. I don’t need anything else.’ Well,...
by Alexandra Schieren
The Covid-19 pandemic has certainly changed the face of how motorsport – in fact, every sport – is reported on. And the challenge is to make sport, an activity whose natural function is to bring people together, a viable business during an era when governments want...
by Alexandra Schieren
That, in a nutshell, seems to be the dilemma of each and every PR professional these days, unless of course, you work in the health sector or related services. For the rest of us, the first reaction to the COVID-19 crisis was probably to say nothing. To cut down on...
