Be in front with tailored media and public relations.
It is not a question of if but when the next crisis will happen. And no matter whether you are a driver, a race series, a circuit or a sponsor, the best way to get through any crisis is to be prepared. You need a strategy and a plan and then stick to it.
What may sound simple is really far from it. Because it is not just certain steps you need to follow. Almost always a crisis involves emotions, people’s reputation, jobs and worse. I have dealt with numerous crises in motorsport, some of which are still famous to this day like Singapore-Gate, Spy-Gate, or the very personal Mosley-Gate, a serious accident, exploding tyres or a social media incident.
With years of crisis management at the highest motorsport level for teams, sponsors, drivers and the motorsport federation (FIA), I have both the skills and the experience to help you keep calm and carry on.
I specialise in motorsports media and public relations. So whether you are a race driver, a team, a sponsor, a circuit or otherwise affiliated with national or international motorsport, here's how we can work together.
How do you get published in your target media with the story you would like to see? How do you get your message across?
More and more, sustainability is becoming a major part in the communication strategy of company worldwide. The impact on its image can be significant, especially in motorsports, which often carries a negative public reputation to that regard.