by Alexandra Schieren
In a recent blog post I spoke about why anybody involved in motorsports needs PR. While most teams, sponsors, and circuits understand this principle and are actively developing their PR, many race drivers don’t. The reasons are varied, but I suspect that a big one is...
by Alexandra Schieren
Really, why not? Do you think that PR is only for the big guns or that winning races will be sufficient? Well, it’s not and it won’t. Once you are at the top and have too much media coverage and can’t be in public without being harassed for photos or...
by Alexandra Schieren
Motorsport is an expensive sport. Probably one of the most expensive ones and it is tough to practice. You cannot just put on your overall and jump into your car like you would go for a run or play tennis. And very few aspiring race drivers have so much money that...
by Alexandra Schieren
Let me start with a question: You wouldn’t start a race without having walked the track, done the practice sessions, and set up your car, right? So why would you want to give an interview to the media without having practiced or even just prepared for it? As a race...
by Alexandra Schieren
… is no walk in the park. Have you ever thought about what it takes before 20 F1 cars can take to any track? It is not just the equipment being sent to the race, and the drivers and teams turning up at the circuit. There is the setting up or preparing of the track and...
by Alexandra Schieren
There have always been female drivers in motorsport. However, their number is small compared to the many men who race cars. But when looking at women working in motorsport or at those simply passionate about the sport, the numbers grow considerably. Across all areas...
