Have a look at this photo… Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it...

In a recent blog post I spoke about why anybody involved in motorsports needs PR. While most teams, sponsors, and circuits understand this principle and are actively developing their PR, many race drivers don’t. The reasons are varied, but I suspect that a big one is...

Really, why not? Do you think that PR is only for the big guns or that winning races will be sufficient? Well, it's not and it won't. Once you are at the top and have too much media coverage and can't be in public without being harassed for photos or autographs, you...

Motorsport is an expensive sport. Probably one of the most expensive ones and it is tough to practice. You cannot just put on your overall and jump into your car like you would go for a run or play tennis. And very few aspiring race drivers have so much money that...

Let me start with a question: You wouldn’t start a race without having walked the track, done the practice sessions, and set up your car, right? So why would you want to give an interview to the media without having practiced or even just prepared for it? As a race...