Full Service PR
for race drivers

Be in front with tailored media and public relations.

Season PR packs –
fundamental, advanced or bespoke

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Let’s face it: winning races is not enough. There are countless successful race drivers all over the world who are only known to a few insiders. On the other hand, there are sportsmen and women who are well-known to a wider public, but who have never won a single race or competition in their field. The difference? Tailored media and public relations.

As a young racer starting out, the fundamental pack will be for you, but once you move to the higher echelons of racing with a lot more media exposure, the advanced pack might suit your needs better.

Bespoke offers, tailored to your individual targets and requirements, are also available.

To maximize the results for this kind of PR support, it is highly recommended that we work together for at least a full season or one year.

PR package - fundamental

  • Fundamental communication planning
  • Establishing and managing relations with key media (focusing on one country)
  • Content creation for your website or other channels (press releases or story telling for example – in English, French, or German; other languages possible) including distribution and email list building
  • Initial media coaching and advice on how to respond to media inquiries
  • Fundamental social media coaching

PR package - advanced

  • Strategic communication planning and management (optional)
  • Extending and managing international media relations
  • Content creation for your website or other channels (press releases or story telling for example – in English, French or German; other languages possible) including distribution and tailored contact management
  • Regular media coaching and advice on how to respond to the media and specific questions or difficult topics
  • Social media advice and content creation (multilingual options possible)
  • Crisis management regarding media and PR (establishing a crisis plan; support and/or actual crisis management; evaluation and adjustment)
  • Continuous communication advice, feedback, and planning with regards to sponsor events, fans, and public engagement

Contact me today for an informal chat about your media and PR requirements.

info@alexandraschieren.com

Working together

I specialize in motorsports media and public relations. So whether you are a race driver, work for a team, a sponsor, a circuit, or are otherwise affiliated with national or international motorsports, here's how we can work together.

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Strategic PR Management

As a team, sponsor or motorsport affiliate you need to get the most out of your motorsport commitment. Strategic PR planning and management is a must.

Full service pr

FOR RACE DRIVERS
Get your season PR in one place. Fundamental, advanced, or bespoke PR services, depending on whether you are just starting out or are already well established.

Sustainability Communication

More and more, sustainability is becoming a major part in the communication strategy of company worldwide. The impact on its image can be significant, especially in motorsports, which often carries a negative public reputation to that regard.

Generating media coverage

How do you get published in your target media with the story you would like to see? How do you get your message across?

On-Event Media Management

FOR CIRCUITS OR RACE SERIES
You are a circuit or series and organising world-class race events is what you do? However, looking after the media centre, accreditation and all media requests takes experience and most of all, a lot of time.

Media Coaching

Talking to the media and the public doesn’t come natural to most of us. Whether you are a young racer or experienced, a set of tools will help you to feel more at ease and to get your message across the way you want. 

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