by Alexandra Schieren
But, like the blimp, motorsports also is a way to make potential customers more aware of Goodyear products, said France-based Alexandra Schieren, who worked for the international racing governing body FIA and tire-maker Pirelli before launching AS Sports...
by Alexandra Schieren
And Away We Go F1 Podcast In the episode, I talk about how I got into motorsport (spoiler: by accident), share a few behind-the-scenes anecdotes from the F1 paddock, and talk about what it really takes to build visibility and credibility in motorsport. It’s always fun...
by Alexandra Schieren
“Veel coureurs lijken hun woorden tegenwoordig op een goudschaaltje te wegen. Noodgedwongen, want wie uit de school klapt, riskeert boetes van de FIA, hoon op social media en ook de camera’s van Drive to Survive registreren alles. “Snel zijn en races winnen is...
by Alexandra Schieren
by Alexandra Schieren
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