Media Coaching

Be in front with tailored media and public relations.

Media
coaching

as

Talking to the media and the public doesn’t come naturally to most of us. A young racer just taking his or her first steps in the motorsport world needs a different set of tools than an experienced racer. Your message is not the same, and neither is your level of knowledge or ease with the media.

I have developed a program for young drivers just starting out in racing and the media world and one for more experienced drivers who have specific issues with media. Both programs will show you how to get your message across so that you feel good and the media get the information they need.

Media Coaching Program: Young Racers

A starter training for young racers who have questions about why they should work with the media, what to say in interviews, and what not to say. We’ll work on different types of interviews and questions as well as your key messages. We will look at any specific issues you might have like being nervous or not knowing what to say.

After this training, you will be able to do media interviews with ease and understand the benefits they bring you.

Media Coaching Program: Experienced racers

After a few years of racing, you will have gathered a certain experience in doing interviews with the media, in talking in a press conference or on the fan stage for example. Yet, you might not feel 100% at ease or you simply would like to learn how to get even more out of any speaking opportunity.

I will work with you on your specific issues, whether it is gaining confidence in media interviews or dealing better with difficult questions or difficult interviewers. Or what you say when you don’t want to say anything at all.

This coaching can be done before such a situation may arrive, so you are prepared, or at short notice should the situation have already occurred and you are not sure how to react.

For extensive practical camera or interview training, I work with experienced TV presenter and media trainer Maren Braun who provides services in German and English. (http://www.spotlight-training.com/)

Contact me today for more information on this program and whether it is suited for you.

info@alexandraschieren.com

Working together

I specialize in motorsports media and public relations. So whether you are a race driver, work for a team, a sponsor, a circuit, or are otherwise affiliated with national or international motorsports, here's how we can work together.

as

Strategic PR Management

As a team, sponsor or motorsport affiliate you need to get the most out of your motorsport commitment. Strategic PR planning and management is a must.

Full service pr

FOR RACE DRIVERS
Get your season PR in one place. Fundamental, advanced, or bespoke PR services, depending on whether you are just starting out or are already well established.

Sustainability Communication

More and more, sustainability is becoming a major part in the communication strategy of company worldwide. The impact on its image can be significant, especially in motorsports, which often carries a negative public reputation to that regard.

Generating media coverage

How do you get published in your target media with the story you would like to see? How do you get your message across?

On-Event Media Management

FOR CIRCUITS OR RACE SERIES
You are a circuit or series and organising world-class race events is what you do? However, looking after the media centre, accreditation and all media requests takes experience and most of all, a lot of time.

Media Coaching

Talking to the media and the public doesn’t come natural to most of us. Whether you are a young racer or experienced, a set of tools will help you to feel more at ease and to get your message across the way you want. 

Share This