For race circuits AND SERIES:
ON-Event Media Management

Stage a successful race with effective on-event media management. 

For race promoters:

set-up and on-envent media management

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You are a race promoter, and organizing world-class race events is what you do? However, looking after the international media center, the media accreditation procedures, the staff, the on-event media activities and inquiries takes experience and knowledge. For more than 15 years I have set up, organized and run literally hundreds of media centers at motor racing events all over the world, most of them in Formula One. I have worked for both the promoters and the Federation (FIA), so looking after the on-event media management at an international race meeting, as well as the preparations leading up to it, have no secrets for me.

In addition, my extensive international motorsport network helps to ensure that both the event and the circuit get high media exposure and public interest.

What I can do for you : 

  • Media center event set-up, organization, and coordination before, during and after the event
  • Set-up and running of all media facilities at a motorsport event
  • Advice and support regarding media and public relations leading up to the race
  • On-event media, interview, and PR management; organization of press conferences
  • Support regarding the international media accreditation (procedures and management) set by the FIA and F1 Management
  • Liaison with the governing body, officials, and teams with regards to all media related questions

Contact me today for an informal chat about your media and PR requirements for your next race event.

info@alexandraschieren.com

Working together

I specialize in motorsports media and public relations. So whether you are a race driver, work for a team, a sponsor, a circuit, or are otherwise affiliated with national or international motorsports, here's how we can work together.

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Strategic PR Management

As a team, sponsor or motorsport affiliate you need to get the most out of your motorsport commitment. Strategic PR planning and management is a must.

Full service pr

FOR RACE DRIVERS
Get your season PR in one place. Fundamental, advanced, or bespoke PR services, depending on whether you are just starting out or are already well established.

Sustainability Communication

More and more, sustainability is becoming a major part in the communication strategy of company worldwide. The impact on its image can be significant, especially in motorsports, which often carries a negative public reputation to that regard.

Generating media coverage

How do you get published in your target media with the story you would like to see? How do you get your message across?

On-Event Media Management

FOR CIRCUITS OR RACE SERIES
You are a circuit or series and organising world-class race events is what you do? However, looking after the media centre, accreditation and all media requests takes experience and most of all, a lot of time.

Media Coaching

Talking to the media and the public doesn’t come natural to most of us. Whether you are a young racer or experienced, a set of tools will help you to feel more at ease and to get your message across the way you want. 

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