The electric future On the face of it, you may as well ask if tea can exist alongside coffee. But many people think that Formula 1 and Formula E are on an inexorable collision course  – perhaps with Formula E eventually overtaking what has always been the undisputed...

We now live in a world where communication is king: in fact, we’re bombarded with it non-stop, day and night. In the past, even people in the public eye could get away with being reclusive introverts. Now, because of all the different ways there are in which to...

It’s easy enough – even for the most committed fan – to understand the arguments against the relevance of motorsport. Particularly in a modern world where the environment is higher up the agenda than it has ever been before. Even the current Formula 1 world champion,...

You could also ask the question 'How PR has changed Formula One' over the last decade. The approach is not quite the same but the answer is YES for both. With the arrival of the Internet and social media there is hardly an industry that hasn't changed, Formula One...

Whether you have a business or are a race driver aiming for the top of motorsports, your target will be to get as much media coverage as possible to widen your audience or to be seen as an expert. That is what usually happens. However, there are a few people who get...