Clients

Be in front with tailored media and public relations.

I work with a wide variety of clients within the motorsport industry: circuits, drivers, series, sponsors, or organizations. Together we focus on raising their public profile with tailored media and public relations, both from a strategic and operational perspective. While specialized in European media and public relations with a particular emphasis on France, Germany, Austria, Switzerland, Belgium, and the United Kingdom, I have worked on numerous motorsport PR projects worldwide. My clients benefit from my extensive experience in motorsport PR, spanning over more than two decades, and my international network of key players in the motorsport world.

Some case studies

Testimonials

"I needed to develop my communication in France and I had heard of Alexandra Schieren. I needed someone that could work from France while I am in the USA, someone disciplined and organized. AS Sports Communication is the most thorough and professional team I have ever worked with in PR. I would recommend them without a doubt!"

Simon Pagenaud – 2019 Indianapolis 500 Winner and 2016 INDYCAR Champion

"We have worked with Alexandra on a couple of occasions to organize and run PR activities for IndyCar in France. The victory tour for Simon Pagenaud on the occasion of his Indy 500 win in 2019 stands out in particular. A full week of events, which included the unveiling of the BorgWarner trophy, two full days of media interviews and numerous live shows in various parts of France, were organized perfectly and with outstanding results. Alexandra has an extensive knowledge of the French media market and the contacts to go with. She manages the most stressful situations with a smile and her professionalism and attention to detail make her a perfect partner for us.  I can recommend Alexandra to anyone who is looking for positive results from their PR activities in France."

MARK D. MILES | President and Chief Executive Officer
PENSKE ENTERTAINMENT CORP

“Having worked with Alexandra for many years in Formula 1, I have always been impressed with her PR skills. She has an extensive view of media and public relations and knows how to answer any media inquiry, even the most difficult ones. Formula 1 is a stressful environment but Alexandra has always kept her calm and smile. She is a real professional and knows what she is talking about. I can only recommend Alexandra and her team to anyone who would like to raise their profile in international motorsports.”

Michael ‘Herbie’ Blash - Director Activasports

"Alexandra Schieren has been working for our company, Bilster Berg Drive Resort GmbH & Co. KG, a test and presentation track near Bad Driburg, Germany, since 2018. She has been supporting us with our media relations with great success. Since working together, we have already been able to gain significantly higher media interest, both in Germany and abroad. We can count on Alexandra to get things done. Communication between us is smooth, she is always available and helpful. We look forward to continuing our cooperation in the future!"

 Hans-Jürgen von Glasenapp, Managing Director Bilster Berg Drive Resort GmbH & Co. KG

"AS Sports Communication and Alexandra Schieren support the German “Deutscher Sportfahrer Kreis“ (DSK), the organization of pilots, managers, stewards, enterprises and also spectators in promoting motorsports in a very effective and professional communication strategy including derived measures. DSK is the largest European organization of its kind with some 13.000 members. We are the special interest association for active driving within all of motorsport’s disciplines, including track day driving on four or two wheels. With the expertise of Alexandra, we have improved our public visibility and interaction with important German and European media. Her background is really excellent to contribute as a sounding board, thus providing an external view on our public relations strategy. AS Sports Communication delivers value to the DSK."

Dr. Karl-Friedrich Ziegahn, President, Deutscher Sportfahrer Kreis e.V.

"Alexandra has an extensive 360-degree understanding of how the media works in every area, together with the rare and intuitive ability to get on with everyone. That’s undoubtedly down to her multi-cultural and multi-lingual background, which means that she can cover a huge amount of ground in a short space of time on any campaign, thanks also to an impressive network of international contacts. Somehow, she manages to combine all of that with an innate cheerfulness and positivity, which makes her a true pleasure to work with as well as a model of professionalism and efficiency."

Anthony Peacock, Managing Director
Mediatica GmbH

"I first met Alex at the inaugural Chinese Grand Prix. She was leading the communication team tasked with setting up the F1 media centre and all related press activities for the event Promoter. I was immediately impressed with her professionalism, effectiveness and commitment in managing the most challenging of media markets F1 had encountered to that point. [.... ]
I have nothing but praise for Alex and anyone fortunate enough to have her in their organisation will quickly realise the benefit of working with such an experienced and talented communications professional."

Richard Woods - Former Communications and Strategy Advisor - FIA

"Alexandra is one of the best PR persons I have worked with during my stint as PR at Fuji International Speedway. Punctual, precise yet understanding the domestic media needs in a foreign country, it was not only a pleasure, but a great learning experience for me as well. With a wide and deep proficiency in language, I highly recommend Alexandra in the field of international PR."

Jun Terashima - Former Communications Director - Dentsu Meitetsu Communications Inc.

"I have worked with Alexandra for a few years in Bahrain and highly recommend her. Her PR skills and professionalism was something we truly appreciate. I learnt a lot about leadership watching her manage her team."

Salman Al-Khalifa
Chief Executive at Bahrain International Circuit

Media articles

Here is a selection of articles and features that I helped to get published.

Simon Pagenaud – Motorsport.com

Simon Pagenaud – Motorsport.com

Fabio Schwartz – Motorsport XL

Fabio Schwartz – Motorsport XL

Simon Pagenaud – L’Equipe

Simon Pagenaud – L’Equipe

Bilster Berg – Neue Westfälische

Bilster Berg – Neue Westfälische

Aliyyah & Yasmeen Koloc – Auto Hebdo

Aliyyah & Yasmeen Koloc – Auto Hebdo

Aliyyah & Yasmeen Koloc – Die Presse

Aliyyah & Yasmeen Koloc – Die Presse

Aliyyah & Yasmeen Koloc – Neue Zürcher Zeitung

Aliyyah & Yasmeen Koloc – Neue Zürcher Zeitung

Aliyyah & Yasmeen Koloc – The Checkered Flag

Aliyyah & Yasmeen Koloc – The Checkered Flag

Aliyyah & Yasmeen Koloc – Gulfnews

Aliyyah & Yasmeen Koloc – Gulfnews

Fabio Schwarz – motorsport-total.com

Fabio Schwarz – motorsport-total.com

Four Motors – motorsport-total.com

Four Motors – motorsport-total.com

Simon Pagenaud – Motorsport Magazine

Simon Pagenaud – Motorsport Magazine

Fabio Schwarz – Speedweek

Fabio Schwarz – Speedweek

Simon Pagenaud – Pitwalk

Simon Pagenaud – Pitwalk

Aliyyah & Yasmeen Koloc – Gulfnews

Aliyyah & Yasmeen Koloc – Gulfnews

Simon Pagenaud – L’Equipe

Simon Pagenaud – L’Equipe

Aliyyah & Yasmeen Koloc – Pitwalk

Aliyyah & Yasmeen Koloc – Pitwalk

SAGP – F1 Actu

SAGP – F1 Actu

SAGP – Speedweek

SAGP – Speedweek

Fabio Schwarz – Auto Zeitung

Fabio Schwarz – Auto Zeitung

Simon Pagenaud – L’Equipe

Simon Pagenaud – L’Equipe

Simon Pagenaud – L’Equipe

Simon Pagenaud – L’Equipe

Borg Warner – Pitwalk

Borg Warner – Pitwalk

DSK – Stuttgarter Zeitung

DSK – Stuttgarter Zeitung

DSK – Frankfurter Allgemeine Zeitung

DSK – Frankfurter Allgemeine Zeitung

Simon Pagenaud – L’Auto-Journal

Simon Pagenaud – L’Auto-Journal

Simon Pagenaud – RTL

Simon Pagenaud – RTL

Simon Pagenaud – Paris Match

Simon Pagenaud – Paris Match

Borg Warner – Motorsport.com

Borg Warner – Motorsport.com

IndyCar: Borg-Warner Trophy – Le Figaro

IndyCar: Borg-Warner Trophy – Le Figaro

Deutscher Sportfahrer Kreis – Motorsport Total

Deutscher Sportfahrer Kreis – Motorsport Total

DSK Women’s Club – Speed Magazin

DSK Women’s Club – Speed Magazin

voestalpine – Kurier

voestalpine – Kurier

voestalpine – Auto Zeitung

voestalpine – Auto Zeitung

Bilster Berg – Westfallen Blatt

Bilster Berg – Westfallen Blatt

IndyCar : BorgWarner Trophy – Auto hebdo

IndyCar : BorgWarner Trophy – Auto hebdo

voestalpine – Blick

voestalpine – Blick

Deutscher Sportfahrer Kreis – SWR1

Deutscher Sportfahrer Kreis – SWR1

Bilster Berg – Neue Westfälische

Bilster Berg – Neue Westfälische

Bilster Berg – Neue Westfälische

Bilster Berg – Neue Westfälische

Deutscher Sportfahrer Kreis – Sport Auto

Deutscher Sportfahrer Kreis – Sport Auto

Deutscher Sportfahrer Kreis – Speedweek.com

Deutscher Sportfahrer Kreis – Speedweek.com

RaceCoin – Motorsport.com

RaceCoin – Motorsport.com

Grand Prix de France – Le Monde

Grand Prix de France – Le Monde

Grand Prix de France – L’Equipe

Grand Prix de France – L’Equipe

Max Defourny – The CHECKEREDFLAG.co.uk

Max Defourny – The CHECKEREDFLAG.co.uk

Max Defourny – Autosport.com

Max Defourny – Autosport.com

IndyCar – L’Equipe

IndyCar – L’Equipe

FIA – Die Welt

FIA – Die Welt

GP de France – Le Point

GP de France – Le Point

Pirelli – The International Herald Tribune

Pirelli – The International Herald Tribune

Pirelli – International Herald tribune

Pirelli – International Herald tribune

Pirelli – Auto hebdo sport

Pirelli – Auto hebdo sport

Pirelli – Uomo Japan

Pirelli – Uomo Japan

Pirelli – Mercedes Benz Magazine France

Pirelli – Mercedes Benz Magazine France

FIA – F1 Racing

FIA – F1 Racing

FIA – Folha de Sao Paulo

FIA – Folha de Sao Paulo

FIA Prize Giving – F1 Racing

FIA Prize Giving – F1 Racing

FIA – F1 Racing

FIA – F1 Racing

FIA – Gala

FIA – Gala

Video coverage

And here are some videos that I contributed to.

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