Media & PR for Four Motors: Putting a focus on sustainability
Four Motors is a German private racing team that, for over twenty years, has pioneered sustainable automotive innovation, from bio-blended fuel and re‑refined lubricants to natural‑fiber bodywork and CO₂-reduced rims. Despite being in the headlines in motorsport, their broader potential to influence sustainable mobility conversations remained under‑leveraged.
Tasked with media and public relations, I have shaped and executed consistent messaging across press releases, partner announcements, and media outreach, thus translating technical innovation into stories that resonate beyond race fans. For example, I framed key innovations such as the 2023 launch of 60 % renewable racing fuel and CO₂‑reduced alloy rims into easy-to-grasp stories. I also crafted narrative pitches tailored to sustainability and innovation media, not just motorsports. These stories elevated Four Motors from niche motorsport fame to visible thought leadership in eco‑innovation, securing placements in sustainability trade press, automotive tech blogs, and regional media. Reporting outcomes showed media cut‑through that aligned with partner values and deepened their green credentials.
Karla Hans
Head of communication & business strategyAlexandra has been supporting Four Motors with our media and public relations. With our team’s unique approach to motorsport, which places a strong focus on sustainability, her experienced perspective has been instrumental in shaping our messaging for both partners and the media. Communicating sustainable technology can often be a dry and challenging task, but Alexandra brings a wealth of creative ideas to make the topic engaging and accessible. She is a talented storyteller, consistently reliable, and always delivers on time. Alexandra is a valuable asset to our communications team, and I highly recommend her and her team to anyone looking to make their voice heard in the motorsport world.
