Ok, so it is not the nicest thing you’ll ever have to do in your racing career. The good news is, it can be done. And knowing how to announce bad news in a good way is a vital skill for anybody who will ever have to face a camera to explain uncomfortable news....
Race drivers usually hate few things more than media and PR work, so they will try and get away with not doing any at all. Right? But is it possible, in motorsports or any other sport, to grow your reputation with no PR strategy at all? Or in other words: Is not...
The start of the 2017 Formula One season is imminent. This weekend the cars will take to the track in Melbourne for the Australian GP. Many previews have already been written, so I won’t bore you with another one about the new regulations, the wider tyres or...
“Can you send a press release to your contacts? I need a little publicity for my racing activity.” I have heard this sentence (or equivalent) a lot but it baffles me every time. Simply, because I am not Harry Potter’s Hermione and PR is not a magic...
Have a look at this photo… Does it fill you with excitement or fear? Is your first reaction to rush towards the cameras or to run away from them? The way you answer this question determines your approach to media work, which is unavoidable if you want to make it...
Really, why not? Do you think that PR is only for the big guns or that winning races will be sufficient? Well, it’s not and it won’t. Once you are at the top and have too much media coverage and can’t be in public without being harassed for photos or...
