Running an F1 Media Center…

Running an F1 Media Center…

… is no walk in the park. Have you ever thought about what it takes before 20 F1 cars can take to any track? It is not just the equipment being sent to the race, and the drivers and teams turning up at the circuit. There is the setting up or preparing of the track and...
Women in motorsport: There is more than one way

Women in motorsport: There is more than one way

There have always been female drivers in motorsport. However, their number is small compared to the many men who race cars. But when looking at women working in motorsport or at those simply passionate about the sport, the numbers grow considerably. Across all areas...
A lot of PR is taught at the university of life

A lot of PR is taught at the university of life

Liz Brooks has been an integral part of motorsport for nearly two decades. The PR expert has worked with some of the biggest names in the sport: Eddie Jordan, Lotus and now Susie Wolff with the Formula E Team, ROKiT Venturi Racing to name but a few. In this interview...
Motorsport PR: How to find sponsors

Motorsport PR: How to find sponsors

Apart from talent and determination, there is another important element in every race driver’s career: a budget. Unless you have a big family fortune behind you or have won the lottery, the other option – particularly in the early stages of your career – is to find...